In a customer conversation, what matters more: margin or long-term relationship? At the executive table, what matters more: growth or profitability? The question isn’t which is right. The question is whether you’ve clearly chosen. If that choice hasn’t been made explicit and shared, then every conversation and every investment is driven by local judgement instead of shared priority. Over time and across teams, what starts as incidental inconsistency compounds into something structural. From the top, it can look clear. But...
Continue Reading >> Share >Category Archives: Strategy
Sitting in the Hot Seat: What I Learned When I Became My Own Strategy Client
Last week, I did something I don’t often do. I stepped out of the consultant role and into the client chair. I worked on my own business strategy with the support of a trusted coach. And even though this is the work I do every day with CEOs and leadership teams, being on the receiving end was a revealing experience. It wasn’t just about building a strategy. It was about understanding what the journey feels like when your own decisions,...
Continue Reading >> Share >